ORIGINS
ORIGINS is a student led and individually funded competitive post-secondary dance crew representing the University of Waterloo.
I was tasked with rebuilding their brand identity starting November of 2022 and have continued to spearhead their design and creative direction. As well, I have been creating content for their social media platforms, recording and editing videos, designing merchandise/costumes, and more. As of August 2025, I am one of the co-directors of the team.
Visit the Origins Instagram page, @uw.origins.
Fall 2025 BRANDING & DESIGN
TEAM MERCHANDISE
Back Design
VIDEO CONTENT
In addition to designing for the team, I'm also responsible for creating video content that ranges from promotional reels, dance trends, recap videos, and vlogs.
Reach Dance Competition 2024 Origins Promotional Video
Origins Fall 2023 Recap Video
Reach 2024 Recap
