Thug Club Fall 2024 Collection Campaign
Slow Design House had the pleasure of shooting the highly anticipated video campaign for Thug Club's FW24 Collection. The pieces are featured in a campaign that depicts the repetitive cycle of the in-processing phase for military recruits. We get a look into their final moments leaving behind their civilian lives to embark on military service for active duty.
The campaign’s cast featured standout performances from RéSean, Cole, Jaden, Sandro, Leo, and JJ, each embodying their respective characters with intensity and authenticity.
This campaign was more than just a traditional fashion shoot—it was produced like a short film, with a touch of acting woven into each scene.
Slow Design House had the pleasure of shooting the highly anticipated video campaign for Thug Club's FW24 Collection. The pieces are featured in a campaign that depicts the repetitive cycle of the in-processing phase for military recruits. We get a look into their final moments leaving behind their civilian lives to embark on military service for active duty.
The campaign’s cast featured standout performances from RéSean, Cole, Jaden, Sandro, Leo, and JJ, each embodying their respective characters with intensity and authenticity.
This campaign was more than just a traditional fashion shoot—it was produced like a short film, with a touch of acting woven into each scene.
CREDITS
Creative Direction: Ali Khurshid @alikhurshid
Cinematographer: Ali Khurshid @alikhurshid
Production: Slow Design House @slowdesignhouse
Production Support: Blu Calmer @theblunetwork
Stylist Assistant: Ella Ye @y2.15
Photographer: Josh Immanuel @jawshimmanuel
Score: Ali Khurshid @alikhurshid
Cinematographer: Ali Khurshid @alikhurshid
Production: Slow Design House @slowdesignhouse
Production Support: Blu Calmer @theblunetwork
Stylist Assistant: Ella Ye @y2.15
Photographer: Josh Immanuel @jawshimmanuel
Score: Ali Khurshid @alikhurshid
