RUN THE FLEX DANCE STUDIO
Run The Flex is a Hip Hop & Street Dance Studio located in Toronto. They offer a safe space for individuals to grow, connect, and be inspired by the transformative power of dance. As well, they're dedicated to preserving the cultural heritage of Hip Hop and fostering a sense of belonging for all. They offer a wide range of programs for all ages, from drop-in classes, progressive and performance programs, training and competitive teams, and more.
Phase 1: Brand Refinement & Onboarding
I met with the clients at the beginning of July to align on the branding guidelines and better understand the scope of the project. They wanted to refine the branding for their training/competitive team (Black Ops) and their kids programming (RTF Kidz), and were hoping to incorporate iterations of their main brand throughout these branches. As well, they wanted a variety of templates that they could use and edit as needed. By the end of phase 1, I met with the client to finalize branding guidelines to ensure there was a consistent look and feel across each of the branches.
Phase 2: Template Generation
For phase 2, the clients provided me with an extensive list of all the templates and dimensions they wanted me to work with. For each template I made, I needed to iterate it across different canvas dimensions for Instagram carousels, Instagram stories, lobby monitor visuals, posters, email banners, and more. We had meetings throughout with the goal of providing updates, feedback, and revisions.
MAIN STUDIO
BLACK OPS (Competitive and training team)
RTF KIDZ
